Director of Growth Product Management
What We Do
Simply put, we make websites easier to use. Through a scientific method of determining which site improvements result in actual performance improvements, we replace the old way of designing sites through gut feel and management opinions with designing sites through data. Tactically speaking, clients come to us for both strategic direction and to supplement their internal teams.
The Director of Growth Product Management
As a Director of Growth Product Management at CROmetrics, you will be a player/coach overseeing a team of people who are hybrid product manager, strategic thinker, account manager and data analyst. Your primary role is to enable our product managers to be successful. Since you have done this yourself for a while, you’ll be able to quickly gain the respect of your team in showing them how it’s done while also helping them to develop the skills they’ll need to grow in their own careers. Product Managers spend much of their time interfacing with clients, designers and engineers. On the client side, our Product Managers must be able to generate data-driven ideas that will improve revenue and other key metrics on client websites while being rooted in better understanding what the customer wants.
Our PMs lead all A/B testing and personalization experimentation for the client, which includes the following:
- Partnering with the client for the ideation, prioritization, road-mapping, design, and approval process for all hypotheses generation and experimentation
- Diving deep into the results to deliver the data story, learnings and recommendations from the experiment
- Collaborating with a remote team of engineers, designers and other PMs to support experiment ideation and execution
- Managing all aspects of the client relationship from daily experiment monitoring to kicking off the renewal process to evangelizing the value of CROmetrics
The director must be able to do all of these things on their own, and be focused on enabling their team to level up their skills. Expect about 10% travel as you visit key accounts regularly.
In addition, as a CROmetrics team member, you will:
- Support the professional growth of the team through leading and/or participating in ongoing training, e.g. book club
- Engage in non-client related activities that help grow our business, e.g. writing the PM job description or delivering hypotheses and mock-ups for a sales deck
- Actively participate in our remote culture
If you don’t have previous management experience, an individual contributor role at CROmetrics might be a possibility. The type of individual contributor who will succeed in this role is strongly correlated with prior management experience since the type of client problems you encounter require solutions that leverage both the client and internal teams typical of strong internal product managers who need to influence teams that don’t report to them.
Who we’re looking for
Our most successful candidates have the following skills/experience/traits:
- 10+ years of professional experience working in digital product management, user experience design or similar roles on web products. You must have experience running successful, mature A/B testing or personalization programs. Familiarization with Optimizely is a bonus.
- Experience managing other product managers or marketers running optimization programs.
- 5+ years experience managing others.
- Demonstrated extremely strong presentation and communication skills
- Built and delivered product roadmaps full of winning and losing ideas
- Passion for using data to improve user experiences
- Hands-on experience analyzing digital business data to inform decisions and plan strategically
- Worked cross-functionally in a highly collaborative environment, preferably in a remote capacity
- Genuinely like working with clients and their distributed stakeholder groups
- Love product strategy, but obsessed with the details on execution
- Lifelong learner
If you’re interested in checking out the swell people you’ll be working with, click here to learn more about the team.
If you have questions as you go through this, make notes and if we haven’t answered them by the end, feel free to email email@example.com or firstname.lastname@example.org.
- We’re a remote company. We are spread out all over the country and enjoy the flexibility remote working affords. Want to go on a mountain bike ride in the middle of the day? Cool, don’t forget your helmet! Need to pick the kids up from school? Nice, you’ve got parent of the year in the bag. We stay connected through Slack and workcations, including one annual trip that is funded by the company.
- Our engineers value elegant code, but move fast. We’re writing code that runs on top of existing websites. Some tests only run for a few days before disappearing (though some do so well they become a permanent part of the client’s site). If “minimum viable product” isn’t in your lexicon, you aren’t a good fit.
- Communication is critical. We’re a remote company. That makes communication — including writing and reading comprehension — extremely important. You’ll work closely with engineers, designers and writers. This is not a simple “write specs and close tickets” gig. Successful applicants enjoy the process of defining and clarifying specs, documenting processes, improving processes, seeing their ideas and work affect millions of users, and uploading custom emoji to Slack.
- We’re relentlessly focused on our client’s happiness. The PM is a client-facing role. Managing a client relationship virtually takes a different type of skill set – the PMs have to be both a strategic partner, the customer (represented by the data), teacher and project manager over the phone/email/Slack, all while delivering an exceptional level of service. This type of interaction is not for everyone, and we completely understand. It’s not easy!
- We are not perfect. A the core of experimentation is the lesson to be learned from the test, whether a win, loss or inconclusive. We extend this concept to everything we do by setting the bar high for our team and fostering an environment of radical candor and constant learning.
- Read more about our culture and core values on our culture page.
This short essay sums up the philosophy we operate by: This is Professionalism.
A unique application and hiring process, just like us
We’re glad you’re interested in working with us. We have a fairly unusual hiring process, but it has proven to work well both for us and for potential new hires. We have found that demonstrating basic competency is the best predictor of initial qualification for working with us, followed by actual work.
Our process reflects that. We’ve outlined our values and how we work above, and now we will ask you to complete a couple small tasks to show us you’re interested.
Create A Work Sample
The following is a typical task a product manager you’re working with will be doing on a daily basis. Since the position is for a player/coach, we’d like you to demonstrate basic competency as well. Please do not spend more than an hour on this task, as it is intended for you to be able to demonstrate basic competency in the core part of the job you will be doing.
We want to know how you think about designing elegant product solutions focused around increasing conversions.
Here is the website for a past client: Hired.com. Hired spends a lot of money (e.g. through paid ads) to drive applicants, primarily software engineers, to their site. Their goal is to increase the number of leads/applicants that complete the signup flow and are ready to be hired.
- Your first task is to come up with a hypothesis backlog of at least 6-8 ideas you have for improving conversions for Hired.com. An example of a hypothesis is: “Adding a video to the Hired website will help job candidates understand how Hired works and therefore, increase conversions.”
- Once you’ve developed your hypothesis backlog, choose one of the ideas that you believe is most likely to increase leads.
- Write a spec for your chosen idea comprised of the user story, any supporting data, expected user or page interactions, engineering notes, etc. Optionally, you may also produce a wireframe and/or a visual to go along with your spec, using any number of UX tools such as Axure, Balsamiq, Invision or even simple pen/paper sketching. Just be sure to submit your spec as an image so anyone can view it without special software.
In a real-life client situation, you will work with the client to create a testing roadmap supported by data that aligns with the client’s KPI’s. You’ll then write a spec for the experiments, and will work with engineering to implement and QA the experiment. Once the test is implemented, you’ll run an A/B test, share the results with the client, draw insights from the test, and develop new ideas for testing.