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Director of Content Marketing

Fluent City


HOLA!

Founded in 2011, Fluent City is an innovative language training organization, offering instruction to individuals, groups, and businesses in 11 different languages. Through in-person classes, online tools and corporate training, Fluent City provides a contemporary curriculum and highly interactive approach that has made it one of the country’s fastest-growing language companies.

ABOUT YOU

We are looking for a Director of Content Marketing to build out and execute on a content marketing strategy that drives forward our four main business lines: Group Classes, Private Lessons, Online Lessons and Corporate Training (B2B).

You have a passion for both language learning and content marketing. You’ve likely studied a few languages over the years and find joy in the pursuit. You’ve developed content as small as microcopy for a mobile button and as large as a white paper. You’ve ideally worked in a high-growth environment and created an overall content strategy from scratch for a dynamic B2C or B2B brand.

You’re a strategic, natural leader who wants to maintain an operational role by writing and editing on a daily basis. You’re a hawk for keeping a consistent voice across all channels. You’ve developed and managed brand standards and content style guides before and you’re eager to do so again for a young, growing language learning brand.

SPECIFICALLY, YOU’LL

  • Build out and execute against a robust content strategy and calendar that feeds across all channels (online and offline) to support all four business lines mentioned above
  • Write and edit weekly blog posts
  • Oversee our social media channels from concept to execution 
  • Manage and mentor a junior social media coordinator 
  • Update or create any site copy including marketing landing pages, product pages and descriptions, general company pages, etc.
  • Optimize blog posts and on-site content for best practices in SEO
  • Compose multiple weekly newsletters to an audience of 200,000+
  • Concept and collaborate with appropriate stakeholders on marketing materials such as e-books, case studies, product launches and social media posts
  • Respond to users on social media or email if needed
  • At scale, you’ll build out and manage a network of freelancers
  • Provide concise direction and feedback to any freelancers
  • Build out and enforce a company-wide style guide that all departments adhere to in writing and producing content

YOUR BACKGROUND

  • 5+ years in roles that have focused on content marketing — including overseeing social media — for a brand or editorial for a publisher
  • High attention to detail
  • Extremely organized
  • Naturally creative in concepting
  • Positive, but driven get-it-done attitude
  • Highly organized, excellent attention to detail
  • Have a strong aesthetic point of view

BONUS POINTS:

  • Can do light Photoshop or Indesign work for social and email where needed
  • Can do basic HTML for email editing
  • Familiar with email tools like Mailchimp, Sendgrid and Simon Data
  • Built out a content strategy from scratch
  • Developed content specifically for growth
  • Have a certification from Hubspot or Content Marketing Institute
  • Have a degree in marketing, business writing or journalism  
  • Managed a team of freelancers before
  • Love language learning and travel

PERKS

  • Unlimited, paid vacation
  • Equity in a high-growth startup
  • Free language classes
  • Remote work options